It’s the thick of summer, the temperature outside reads 95 degrees and you’re driving with the windows rolled down. You drive by what appears to be an empty warehouse and your heart skips a beat because you see that infamous big bright orange banner. Without having to even read the banner you already know it says “Spirit Halloween”. Yes, Spirit Halloween is back open for business.
But why is it that one single banner draped over the side of a huge building can cause so much excitement? Spirit Halloween has tapped into the novelty aspect of marketing. While their website is up and running 24/7 365 days a year for those Halloween fanatics, that bright orange banner brings up elation for children and nostalgia for adults.
For some, they’ve waited an entire year to see that bright beautiful pumpkin inspired banner so they can beg their parents to take them to a once abandoned store to get the best costume before it sells out.
Sure, you can go to Target and Walmart to get a Halloween costume, but there’s something about walking into a Spirit Halloween store and seeing the walls lined floor to ceiling with costumes and decorations. At any moment a prop can pop out and scare the (bleep) out of you. You don’t get that at Target my friend.
I can vividly remember as a child driving with my mom and seeing a Spirit Halloween banner and begging my mom to pull into the parking lot. I browsed through all of the princess and preppy costumes until I came upon the perfect costume that would be enviable amongst all of my friends. I also remember being that child who waited until the last minute and had to pillage through what was picked over.
Spirit Halloween is typically open from the beginning of August until early November and has roughly 1,400 seasonal store locations across the U.S. and Canada and has been operating for over 38 years. To be honest, I can’t remember the last time I was ad targeted for Spirit Halloween. That orange banner does the trick on it’s own.
Because Spirit Halloween sets up shop nearly 2 months before Halloween, the internet has a field day when those banners start to pop up around the country.
Whether you’ve ever been in one or not, you can almost always spot a Spirit Halloween store solely based off of their bright orange banners. Sometimes marketing doesn’t have to be a grandiose campaign, if you do it right, you might just need a banner and a thematic color scheme displayed on an abandoned warehouse. Oh and if Halloween isn’t your thing, Costco has probably been selling Christmas decorations since June.
If you don’t have a Spirit Halloween near you, you can find the perfect costume for Halloween here https://www.spirithalloween.com/
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